The Leather Archive and Museum acquired a storefront where they could permanently display their incredible collection of fetish memorabilia including items from The Marquis De Sade and Tom of Finland. New York finally got its first winner with Joe Gallagher. As fetish diversified, a new contest emerged in a little Chicago bar – Mr International Rubber. It honours rubbermen in the same way IML honours leathermen. Thirteen years later it outgrew the bar and moved to the much bigger Center On Halstead. In 2019, the competition attracted 22 international competitors.