The classic black motorbike leather jacket and ‘Tom of Finland’ image has taken a battering over the last ten years. There are still many fetish guys who favour the traditional looks including Muir Caps, cigars, the hanky code, and Sam Browns correctly worn. But the New Guard – which seems to be in the majority today – take more freedom in the look they adopt, dressing and acting however they want. Young lads now have long hair or bald heads and facial hair, they belong to new and wholly separate tribes where they feel at home, and they are not very bothered about fetish traditions. In the past decade the rules have been thrown out the window – and there’s no getting them back.